Founder Bryan Armando Guzman was born and raised in Santa Barbara , CA.
Born in the 1990’s he got to witness and see the inclusion of fashion in pop culture.
Always mesmerized by what and who celebrities were wearing it was written in the stars that one day he would own his own fashion brand.

His journey began in 2020 during Covid creating his first LLC , BAG LLC.
This was no easy feature for him to achieve. His background is not in business nor fashion but in fact psychology and pharmacology.
He invested and self funded his business on his own. He has gained key knowledge along the way and will continue to grow his fashion brand.
It took a few years to officially launch his first line in 2023 after countless meetings and back and forth trips to LA to meet with vendors and manufacturers. 

Sourcing domestically will insure for a better product, reducing our carbon footprint as a company and supporting our local economy. 
We have partnered with a manufacture in the US that uses cutting edge technology and plan to explore all innovative fashion routes. 
Our vision is to expand in Women’s and Children’s clothing as well as create bags and hand bags in the near future.
We are excited to continue this journey and create a community and a following.